Lean, mean and hungry.

Traditional media is shrinking. Can your brand afford not to be heard? 

At PRIMAL, we help brands tell their own stories to connect directly with customers and convert them to lifelong fans.

We are expert storytellers, content creators and experience architects who help our clients make their customers fall in love with them. 

We embrace digital working to improve efficiency and cut the fat from typical agency budgets.

We add tangible value, not unrealistic expense.

Our team is comprised of a mobile network of award-winning directors, photographers, producers, writers and presenters.

Using our team of subject matter experts, we put the right creatives on your project when they’re needed, not soaking up your budget twiddling their thumbs.

The media is not the message.

We lead with the story always. Working with brands, we craft timeless tales to engage with fans and consumers, not to fit a default media platform or outlet.

We don’t subscribe to a one-size-fits-all strategy when it comes to communicating: we start with a story and the find its natural audience accordingly.

If your agency is targeting publications over people, you’re missing the bigger picture.