https://www.weareprimal.com.au/home daily 1.0 2026-04-22 https://www.weareprimal.com.au/whoweare daily 0.75 2026-04-22 https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/c2857056-0f01-4e40-b44e-69b83f756f33/Screenshot+2024-06-06+at+2.36.33%E2%80%AFPM.png Who we are - A bit about Kurt. Founded by journalist, marketer and brand storyteller, Kurt McGuiness, PRIMAL combines Kurt’s decades of experience and industry contacts to offer something different. Possessing a Master’s degree in journalism and communications among others, Kurt has worked with some of the biggest brands in the world, including Volkswagen, Ducati, Lamborghini, Porsche, Audi, Coca-Cola, Sony, Microsoft, Kellogg’s and Panasonic. As a journalist and editor, he has written for some of Australia’s most popular publications including Top Gear, FHM and Empire. Our fearless leader has extensive creative and project management expertise and has assembled a dream team of subject matter experts to bring brand stories to life. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/cae261c4-a35f-4189-91b4-538ba44df98c/T-Rex+Images.png Who we are - What’s with the T-Rex? If you think of ‘iconic’, you can’t go past the original king of the jungle, the Tyrannosaurus Rex. Sure, some dinosaurs are stuck in the past; but for us the T-Rex is the perfect mascot. All mouth, teeth and roar. An example of evolution prioritizing the essentials. That’s a bit like us. https://www.weareprimal.com.au/service-packages daily 0.75 2026-04-22 https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1776847775154-80CCA7FS1YQ3N28XN950/unsplash-image-N_ArvfQD28A.jpg Service Packages - Founder Fame System Ideal for: CEOs, founders, consultants Investment: From $5,000/month Includes: Personal brand strategy LinkedIn authority content Media engagement strategy and pitching Podcast outreach Thought leadership calendar Outcome: Become a recognised voice for your category. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1776847837604-Q3PCR3A85IR69MI40WWQ/image-asset.jpeg Service Packages - Brand Growth Engine Ideal for: SMEs chasing growth and visibility Investment: From $7,500/month Includes: Monthly PR campaigns Content strategy Email/newsletter growth SEO story angles Reputation building Outcome: Drive inbound leads and stronger market trust. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1776848051643-W74CV099X2SIMIX3SE03/unsplash-image-Nvvry-swLLw.jpg Service Packages - Roar Launch Campaign Ideal for: New products, openings, brand launches and rebrands Investment: From $9,000 project Includes: Launch narrative with comms plan Media release with engagement strategy and pitching Influencer outreach Event/activation strategy 30-day ‘always on’ visibility campaign Outcome: Make big noise where it counts, fast. https://www.weareprimal.com.au/services daily 0.75 2026-04-22 https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1776841633038-ZRDKGFLZSSGE0RVNTILB/unsplash-image-LETdkk7wHQk.jpg What we do - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1621903759821-XDJ1HOY3YYZKS4HBN211/unsplash-image-DqmXihYx5UE.jpg What we do - Be seen. Be heard. Content is at the heart of modern storytelling, and we’d like to think we’re pretty good at creating it. Our team has worked with some of the biggest automotive, tech and lifestyle brands in the world (not to mention the world’s biggest rock band), clocking in millions of views and countless hours of audience consumption. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1621903946794-3V54XJA64GQ9IQG07LE3/unsplash-image-i_xVfNtQjwI.jpg What we do - Start a conversation with your customers. Your brand’s social media presence is often the start of a long conversation with your customers. More than just likes and comments, how your brand is portrayed on social media is essential to its success. PRIMAL has the experts to make sure your brand stands out, and is building a ready-made customer audience to continue the narrative. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1621904230917-N4G5RER0L2EEWVV38U8K/unsplash-image-JNuKyKXLh8U.jpg What we do - Better experienced than explained. More than just canapes and Champagne, events are an opportunity to share something with consumers. The right event can be a once-in-a-lifetime experience for someone, which is why it’s important to entrust the planning to a team who can carry it off without a hitch. What’s more, we can make sure your event is experienced beyond its initial attendees via content and PR. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1621905035084-VB5TD2E2857GKTXGXR5T/unsplash-image-Hb6uWq0i4MI.jpg What we do - Putting your best foot forward. Good comms and brand management requires constant attention, not just when things go wrong. Our team, including Founder Kurt McGuiness, have worked on some of the biggest brands and product launches in the world. Again, this service is best utilised when accompanied by a robust content and engagement plan. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1621904823424-ZSA1722DLX2VK3GIZL2X/unsplash-image-505eectW54k.jpg What we do - Find the right words. At the heart of any great story and brand narrative are engaging words. With a team of journalists and professional storytellers at its disposal, PRIMAL always makes sure its partners find the right words for the right audience. https://www.weareprimal.com.au/contact daily 0.75 2025-09-05 https://www.weareprimal.com.au/our-work daily 0.75 2026-03-09 https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1747fa50-9761-4727-838d-a262b4098a88/1770271741722.jpeg https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/50cec04d-60b6-4d94-9173-d5965cf87885/1770271742276.jpeg https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/54eb8a79-de0b-4909-bc3a-3a26de9a089a/eBay.jpeg https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/dc02f940-b81e-463b-845a-f7266c074268/tempImagemB5pBm.jpg https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/eaa0c311-e859-4834-9361-38f3b48d7fb9/MTA+Dec+25+Cover.png https://www.weareprimal.com.au/faqs daily 0.75 2026-04-22 https://www.weareprimal.com.au/primal-drive daily 0.75 2024-11-28 https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1732498871888-3WK9G6IBN8HUUGKFABGP/unsplash-image-uMez7bFB2JQ.jpg