https://www.weareprimal.com.au/home daily 1.0 2026-03-09 https://www.weareprimal.com.au/whoweare daily 0.75 2025-09-05 https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/c2857056-0f01-4e40-b44e-69b83f756f33/Screenshot+2024-06-06+at+2.36.33%E2%80%AFPM.png Who we are - A bit about Kurt. Founded by journalist, marketer and brand storyteller, Kurt McGuiness, PRIMAL combines Kurt’s decades of experience and industry contacts to offer something different. Possessing a Master’s degree in journalism and communications among others, Kurt has worked with some of the biggest brands in the world, including Volkswagen, Ducati, Lamborghini, Porsche, Audi, Coca-Cola, Sony, Microsoft, Kellogg’s and Panasonic. As a journalist and editor, he has written for some of Australia’s most popular publications including Top Gear, FHM and Empire. Our fearless leader has extensive creative and project management expertise and has assembled a dream team of subject matter experts to bring brand stories to life. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/cae261c4-a35f-4189-91b4-538ba44df98c/T-Rex+Images.png Who we are - What’s with the T-Rex? If you think of ‘iconic’, you can’t go past the original king of the jungle, the Tyrannosaurus Rex. Sure, some dinosaurs are stuck in the past; but for us the T-Rex is the perfect mascot. All mouth, teeth and roar. An example of evolution prioritizing the essentials. That’s a bit like us. https://www.weareprimal.com.au/service-packages daily 0.75 2024-09-12 https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1603166739424-5R1VIEQZ2XYFGNJCUTYQ/image-asset.jpeg Service Packages - Brand Essentials Package Want your brand to get noticed, but don’t have the budget for a big campaign? Our Brand Essentials package is designed for small-medium businesses looking to make a splash in an efficient way. Whether it’s content creation, a digital/social media campaign or PR and brand management you’re after, this package will give you everything you need, and nothing you don’t. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1603166946701-WJIO89TS3MA4M6QGSQFA/image-asset.jpeg Service Packages - Brand Building Package For established brands ready to take their narrative to the next level, the Brand Building Package is designed to build on the basics of the Brand Essentials Package, and offer more of everything. More concepts to choose from, more posts, more content. This is designed to support an existing campaign, or run one from scratch, for a concentrated push for around a month. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1603167422232-WMX705ZBVUDS1OIJNYJ4/image.jpg Service Packages - Brand Love Package Our Brand Love Package does exactly what it says on the box. For brands that already have an established storyline and are ready to start expanding and capitalising on their consumer and fan base. Whether it’s a detailed content strategy with an actionable plan, a series of short films designed to engage social media audiences, or telling the industry about what makes your brand different, this package comes with the lot in your chosen service offering. https://www.weareprimal.com.au/services daily 0.75 2024-09-12 https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1621903759821-XDJ1HOY3YYZKS4HBN211/unsplash-image-DqmXihYx5UE.jpg What we do - Be seen. Be heard. Content is at the heart of modern storytelling, and we’d like to think we’re pretty good at creating it. Our team has worked with some of the biggest automotive, tech and lifestyle brands in the world (not to mention the world’s biggest rock band), clocking in millions of views and countless hours of audience consumption. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1621903946794-3V54XJA64GQ9IQG07LE3/unsplash-image-i_xVfNtQjwI.jpg What we do - Start a conversation with your customers. Your brand’s social media presence is often the start of a long conversation with your customers. More than just likes and comments, how your brand is portrayed on social media is essential to its success. PRIMAL has the experts to make sure your brand stands out, and is building a ready-made customer audience to continue the narrative. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1621904230917-N4G5RER0L2EEWVV38U8K/unsplash-image-JNuKyKXLh8U.jpg What we do - Better experienced than explained. More than just canapes and Champagne, events are an opportunity to share something with consumers. The right event can be a once-in-a-lifetime experience for someone, which is why it’s important to entrust the planning to a team who can carry it off without a hitch. What’s more, we can make sure your event is experienced beyond its initial attendees via content and PR. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1621905035084-VB5TD2E2857GKTXGXR5T/unsplash-image-Hb6uWq0i4MI.jpg What we do - Putting your best foot forward. Good comms and brand management requires constant attention, not just when things go wrong. Our team, including Founder Kurt McGuiness, have worked on some of the biggest brands in the world and have expertise in external and internal communications, crisis and reputational management, media management and corporate affairs. Again, this service is best utilised when accompanied by a robust content and engagement plan. https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1621904823424-ZSA1722DLX2VK3GIZL2X/unsplash-image-505eectW54k.jpg What we do - Find the right words. At the heart of any great story and brand narrative are engaging words. With a team of journalists and professional storytellers at its disposal, PRIMAL always makes sure its partners find the right words for the right audience. https://www.weareprimal.com.au/contact daily 0.75 2025-09-05 https://www.weareprimal.com.au/our-work daily 0.75 2026-03-09 https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1747fa50-9761-4727-838d-a262b4098a88/1770271741722.jpeg https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/50cec04d-60b6-4d94-9173-d5965cf87885/1770271742276.jpeg https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/54eb8a79-de0b-4909-bc3a-3a26de9a089a/eBay.jpeg https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/dc02f940-b81e-463b-845a-f7266c074268/tempImagemB5pBm.jpg https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/eaa0c311-e859-4834-9361-38f3b48d7fb9/MTA+Dec+25+Cover.png https://www.weareprimal.com.au/faqs daily 0.75 2024-09-12 https://www.weareprimal.com.au/primal-drive daily 0.75 2024-11-28 https://images.squarespace-cdn.com/content/v1/5f7be3752ca1143ac65fc999/1732498871888-3WK9G6IBN8HUUGKFABGP/unsplash-image-uMez7bFB2JQ.jpg